Two exceptional brands come together to write a new chapter in the world of eyewear. Tonino Lamborghini, a global symbol of style and innovation, and Polar, a leader in the eyewear industry, have joined forces in a collaboration that promises to merge high design with cutting-edge technology.
This new partnership marks a turning point for Tonino Lamborghini eyewear. With the expertise of Polar, the brand will be able to more fully express its core values of elegance, technological innovation, and high performance. The creative teams at both Tonino Lamborghini and Polar are working hand in hand to redefine the lifestyle of their eyewear collections - blending Tonino Lamborghini’s rich heritage with the most advanced solutions available, all while ensuring an aesthetic that is as refined as it is innovative.
Mr. Tonino Lamborghini explains, “Eyewear has always been the ultimate accessory. Ever since I founded my brand in the ‘80s, I have wanted our collections to include this key element - an accessory that combines our heritage and passion with style and technological innovation. By partnering with Polar and its president, Elvio Reolon, we have found a collaborator who shares our vision and our commitment to uncompromising quality. This collaboration will allow us to share our philosophy and lifestyle with an even wider and younger audience.”
For its part, Polar contributes extensive technical know-how and decades of experience in the eyewear field, ensuring that every pair of Tonino Lamborghini glasses is crafted with the highest quality lenses, frames, and design. “Tonino Lamborghini logo is one of the most emblematic and recognized symbols worldwide,” says Reolon. “It is deeply embedded in the collective imagination and stands for Italian excellence: strength, speed, and beauty.”
This historic collaboration was sealed with a symbolic handshake - a gesture that connected the heart of Emilia, in Bologna at Tonino Lamborghini’s headquarters, with the renewed production heritage of Polar in the Dolomites near Belluno. Reolon adds, “After more than thirty years in the market, and following the impressive growth we’ve experienced recently, taking this revolutionary step felt both natural and necessary. The strength of Tonino Lamborghini brand as a global emblem of Made in Italy, combined with a solid and results-driven working relationship with Dr. Lamborghini and his team, confirmed that this was the right direction for our expansion.”
The new agreement for Tonino Lamborghini eyewear is now ready to conquer Mido today and the world tomorrow, powered by the positive energy of two innovative Italian companies and their visionary presidents. “Vision,” continues Reolon, “also lies in a territorial project that encapsulates in the product and its style the spirit of two incredible places, such as the vast Pianura Padana and our majestic Dolomites. A territorial project,” Reolon concludes, “that communicates beauty, hard work, and passion - and I am truly confident that Tonino Lamborghini is the right brand to express these ideals.”
Polar’s design center, together with Tonino Lamborghini’s style office, is currently working on the launch collections, which will perfectly embody the union of innovation and heritage.
The business collaboration will be officially unveiled at Mido - the international eyewear fair held in Milan from February 8th to 10th at Rho Fiera. Tonino Lamborghini will be present within the Polar Eyewear booth at the heart of the fair: “Together with Tonino Lamborghini and its staff, we have synergistically worked to converge TL Eyewear into our exhibition stand right in ‘Piazza Italia’,” explains Elvio Reolon.
For Mr. Lamborghini, the presence at Mido is a symbol of both pride and challenge: “Mido is a unique opportunity for me - not only a business fair I have attended for over 40 years, but also a place where innovation is tangible, where one can admire and discover the latest trends in the eyewear world. We simply could not miss being part of our new partner’s stand. This is just the beginning of a journey that will lead us to redefine the concepts of lifestyle, heritage, and innovation in the eyewear sector. We are ready to write a new, successful chapter in our history together with Polar.”
With this partnership, Tonino Lamborghini and Polar unite two complementary visions to create a product that expresses Italian excellence in every detail. A perfect blend of heritage and avant-garde innovation, combining style and uncompromising quality—all distinctly Italian.
Press contacts:
Tonino Lamborghini S.p.A.
Head of Marketing & Communication – Press office E-mail: Paola Barbieri barbieri@lamborghini.it
Phone: +39 051862628
Polar Eyewear
Press Office E-mail: Alessandro Mauro a.mauro@revert.it
Phone: +39 344 048 0633
About Tonino Lamborghini S.p.A.
Since 1981, Tonino Lamborghini has been celebrated for innovative design and exclusive luxury. The brand has expanded from eyewear to watches, fashion accessories, and into sectors such as hospitality, real estate, total living, luxury beverages, and even electric golf carts - all reflecting the elegance and sophistication of Italian design. More information can be found at: www.lamborghini.it.
About Polar Eyewear
Founded in 1993 by Elvio Reolon, Polar quickly became synonymous with high-quality, sport-street sunglasses featuring advanced polarized lenses. The brand rapidly expanded throughout Italy and then internationally, largely thanks to innovations such as magnetic clip-on sunglasses. Today, Polar stands as one of the few major independent Italian eyewear brands, and through its partnership with Tonino Lamborghini, it enters a new era in licensed brand production and commercialization.
We would like to remind you that the companies of Comm. Tonino Lamborghini and the "Tonino Lamborghini" branded products are not connected in any way with the company Automobili Lamborghini, now owned by the Audi-VW Group, founded in 1963 by Cav. del Lavoro Ferruccio Lamborghini, father of Tonino Lamborghini. Thank you.