Tonino Lamborghini announces a new multi-territory licensing partnership with Supreme PLC for the development, production and international distribution of the Tonino Lamborghini Energy Drinks collection across the UK, Europe, the Middle East and China.
This agreement marks a significant step in the global expansion of the Tonino Lamborghini luxury beverage universe, strengthening the brand’s presence within the premium energy drink segment through a collaboration driven by innovation, quality and a shared international vision.
The Tonino Lamborghini Energy Drinks range will be developed by Supreme’s innovation teams and produced at the Group’s Clearly Drinks facility, ensuring high standards of consistency and performance. Distribution will leverage Supreme’s established global network, enabling a structured rollout across retail, wholesale and selected premium channels.
The initial launch introduces six SKUs, offering a curated selection of flavors designed for consumers seeking a premium energy drink defined by character, contemporary taste and a distinctive visual identity.
At the core of the partnership lies a complementary approach: the unmistakable Italian lifestyle DNA of Tonino Lamborghini meets Supreme’s consolidated expertise in product execution and global distribution, creating a platform for long-term growth across key international markets.
“The partnership with Supreme represents an exciting step in bringing the spirit of our brand into a dynamic and fast-growing category, combining Italian lifestyle, design and attitude with strong expertise in development and international distribution,” said Tonino Lamborghini. “Together, we look forward to building a premium energy drink range that resonates with consumers across the UK, Europe, the Middle East and China.”
Sandy Chadha, CEO of Supreme PLC, commented: “We are delighted to welcome another iconic brand into our energy drinks portfolio. Working with Tonino Lamborghini allows us to combine premium brand positioning with our proven capabilities in product development and supply chain management, further strengthening our ability to deliver high-quality partnerships.”
The collaboration reinforces Tonino Lamborghini’s evolution as a global lifestyle brand, with a portfolio that spans luxury beverages, hospitality, real estate, fashion accessories, design and contemporary living.
Rooted in Italian excellence since 1981, Tonino Lamborghini continues to expand its international presence through strategic partnerships that reflect a distinctive vision of luxury, innovation and lifestyle culture.