The Italian lifestyle glaze at Silmo 2025
Paris, 29 September 2025 – At Silmo 2025, the international Optical Fair in Paris, Tonino Lamborghini presented its new eyewear collection in collaboration with Revert. This line marks a fundamental step in the brand's history: not only the launch of a series of eyewear, but the affirmation of a lifestyle vision, in which design, identity and style coexist in every detail.
"With this new Eyewear collection, we want to extend our lifestyle universe to a new design object that has always been in our brand DNA. These are not just glasses or sunglasses, but a statement that allow to express identity, character and style. Each model embodies our vision of luxury as a culture, experience and way of being: true luxury is what and how someone choose to live it." declares Dr. Tonino Lamborghini.
After almost forty-five years of pioneering projects – from branded real estate and hospitality to design, from coffee to accessories – Tonino Lamborghini is strengthening its lifestyle universe in eyewear with a collection that combines style, innovation and identity.
"With Tonino Lamborghini Eyewear, we are experiencing an historic moment for us: not just a new collection, but the affirmation of a project that brings together two Italian excellences. Over the years, we have built up recognised and consolidated international experience with Polar brand, and today we are putting that know-how at the service of an even more ambitious challenge. This collection represents the
perfect synthesis of technology, design and vision, capable of transforming eyewear into a symbol of energy, style and identity. It is a privilege and a source of pride for Revert to be in this journey with Tonino Lamborghini, ready to bring a new icon of contemporary luxury to the world." says Elvio Reolon, President of Revert Srl.
Tonino Lamborghini Eyewear models are designed for those who don't just wear glasses, but choose to enjoy an everyday luxury experience and an uncompromising lifestyle.
The selected materials combine aesthetics and excellence:
• Premium acetate - for lightness, comfort and tailored finishes.
• Metals - for a sophisticated, durable and precise effect.
• Carbon Fiber - a recall to the brand's innovative spirit: lightness, strength and high-tech design with a contemporary twist.
The three visual codes of the collection:
• Prestige Contrast: the iconic black/gold contrast expresses balance, energy and magnetism.
• Signature Mark: the joint, a technical element transformed into an aesthetic-iconic detail, becomes a distinctive feature and architectural element of the design.
• Sculpted Identity: the Bull, the brand’s emblem, paired with the iconic Tonino Lamborghini logo integrated into the frame as a sculpted symbol. Two iconic mask models that transform identity into uncompromising power and energy.
Communication Campaign: Soft Light Portraits
The communication campaign, created with the support of AI, reflects the pioneering spirit of the brand. The portraits capture magnetic and intense gazes, with close-up shots that convey charisma and confidence. The light sculpts the features, evoking the same care and precision that is in every detail of Tonino Lamborghini Eyewear models. Monochromatic backgrounds in the brand's iconic colours lend a modern, essential and refined aesthetic, transforming each shot into a true statement of style.
Tonino Lamborghini Eyewear is not just an accessory. It is an extension of a lifestyle, a new perspective on luxury, the gaze of those who choose to live with audacity and determination.
We would like to remind you that the companies of Comm. Tonino Lamborghini and the "Tonino Lamborghini" branded products are not connected in any way with the company Automobili Lamborghini, now owned by the Audi-VW Group, founded in 1963 by Cav. del Lavoro Ferruccio Lamborghini, father of Tonino Lamborghini. Thank you.