Soon, Goiânia will welcome one of the most sophisticated real estate developments of the year – Tonino Lamborghini Residences & Offices Goiânia – and the capital of Goiás is taking on a leading role among Brazil’s most desirable urban destinations. The city now ranks among the country’s top ten markets for high-end real estate, according to a study by Brain Inteligência Estratégica.
In eighth place nationwide, Goiânia has surpassed markets traditionally recognized for their premium developments, such as Brasília and Curitiba. This upward trajectory creates the ideal setting for the arrival of an Italian icon synonymous with design, performance, and a refined lifestyle.
Tonino Lamborghini Residences & Offices Goiânia marks the brand’s first project in Brazil’s Central-West region and its third in the country, combining contemporary architecture with the unmistakable Italian spirit of Tonino Lamborghini.
The official launch was held on November 21 at the project’s showroom in the Setor Oeste district, with the presence of Tonino Lamborghini, his son Ferruccio, and his daughter Ginevra.
“Goiânia represents a new chapter in our brand journey to bring the spirit of Italian living to extraordinary places around the world. With this project, we are not simply adding a new location to our business: we are sharing a vision. A vision made of beauty, personality, and a timeless passion for excellence. I am proud to see my brand in a city that is growing with energy and ambition, and I believe this development embodies the distinctive lifestyle that has always defined my vision”, says Tonino Lamborghini.
“This is a project that redefines sophistication in Goiânia. It goes beyond aesthetics: it represents an attitude, design, and a new way of living and working inspired by Italian excellence. It was conceived for those who seek authenticity, performance, and a truly distinctive lifestyle”, says Paulo Silas, partner at Sim Incorporadora, the brand’s local development partner, known for iconic projects such as Kingdom Park Residence, the tallest residential building in Brazil’s Central-West region.
A vision of Italian design and integrated experiences
Conceived as a mixed-use boutique tower, Tonino Lamborghini Residences & Offices Goiânia combines, in a single vertical development, high-end residences (from 38 to 93 m²) and premium office spaces (from 36 to 740 m²). The project offers exclusive services, top-level amenities, a fine-dining restaurant, retail spaces, and leisure areas — all designed to elevate urban life through design, comfort, and sophistication.
According to Marcos Henrique Santos, CEO of Launch Machine, the company responsible for developing and strategically managing the brand’s launch in Goiânia, the project introduces a new dimension of immersive design:
“This is not just about architecture; it is about an experience. Every environment, from the leisure and lounge areas to select residences, is furnished with custom-made Tonino Lamborghini furniture, creating an atmosphere that reflects the brand’s bold design DNA and its Italian essence”, he explains.
Architecture and interiors
The architectural and interior design projects were developed in collaboration with some of Brazil’s most renowned architects and designers. The result is a building that embodies contemporary sophistication, enriched by the unmistakable signature of Italian design and lifestyle.
The façade features sharp, dynamic lines inspired by the energy of modern life and by elements from the brand’s heritage, reflecting innovation, movement, and aesthetic precision. Contrasts between light and dark tones, highlighted by iconic red accents, evoke the strong identity of the Tonino Lamborghini brand.
Inside, the concept creates a harmonious dialogue between the high quality of Italian design and a sense of home, blending refinement and comfort. Every detail has been carefully curated to offer a sensorial experience that embodies the Tonino Lamborghini Italian lifestyle.
About Sim Incorporadora
In nearly 20 years of activity, Sim Incorporadora has delivered over one million square meters of completed projects, establishing itself as one of the leading residential developers in Goiás. Based in the State of Goiás, the company specializes in developing mid- and high-end residential projects and already boasts a diversified portfolio ranging from compact units designed for investors to very high-end apartments. Its developments stand out for their high construction quality, strategic locations, and strong value appreciation potential. The company is certified under the PBQP-H Level A program and the ISO 9001 standard. More information: www.siminc.com.br.
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