Tonino Lamborghini advances the international development of Tonino Lamborghini Tequila
Tonino Lamborghini and Casa Maestri announce a new phase in the international development of Tonino Lamborghini Tequila, reinforcing the brand's presence within the premium beverage category and further expanding the Tonino Lamborghini lifestyle ecosystem.
Produced in Mexico by Casa Maestri, Tonino Lamborghini Tequila combines authentic tequila craftsmanship with the design, identity, and lifestyle values that have defined the Tonino Lamborghini brand for more than four decades. The result is not simply a premium tequila, but a product that naturally complements many of the environments where luxury consumers already interact with the brand.
Unlike many premium spirits that exist primarily within bars and retail channels, tequila has the unique ability to integrate across multiple touchpoints of the luxury consumer journey. From hospitality concepts and branded residences to premium events, gifting programs, travel retail, and future beverage collaborations, Tonino Lamborghini Tequila has the potential to become one of the most versatile expressions within the broader Tonino Lamborghini universe.
Tonino Lamborghini Tequila has already earned important international recognition, including consecutive Double Gold awards at the Wine & Spirits Wholesalers of America (WSWA) Tasting Competition, reinforcing its credibility within the premium and ultra-premium spirits segment.
“For over forty-five years, my mission has been to transform the Italian spirit of design, passion and lifestyle into experiences that people can live and enjoy around the world. This vision has always been driven by a pioneering mindset, leading me to explore new opportunities, enter unexplored markets and extend my brand into new categories while remaining true to my identity and values. Tequila is undoubtedly part of this journey. It is not simply a product, but a gateway into my universe, one of the latest expressions of my brand extension strategy, connecting hospitality, celebration, craftsmanship and luxury living through an authentic and distinctive experience.”
Declared Mr. Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.A.
Echoing this shared vision, José Coira, Vice President of Global Business Development at Casa Maestri and son of founders Celia and Michel Maestri, added:
“This renewed global partnership reflects the shared vision that Casa Maestri and Tonino Lamborghini have built together over the years. We are proud to produce a tequila that represents authentic Mexican craftsmanship while embodying the luxury, innovation, and lifestyle values of the Tonino Lamborghini brand. As we continue expanding into new international markets, we remain committed to delivering exceptional quality and strengthening Tonino Lamborghini Tequila's presence around the world.”
The continued development of Tonino Lamborghini Tequila reflects the brand's commitment to creating experiences that extend beyond individual products and connect consumers with a broader universe of hospitality, design, lifestyle, and contemporary luxury.
As Tonino Lamborghini continues to expand across hospitality, real estate, premium beverages, and lifestyle experiences, tequila represents a category uniquely positioned to create meaningful connections across multiple areas of the ecosystem.
The continued growth of Tonino Lamborghini Tequila further reinforces Tonino Lamborghini's evolution as a global lifestyle brand, with activities spanning hospitality, real estate, beverages, design, accessories, and contemporary living.
About Tonino Lamborghini
Since 1981, the Tonino Lamborghini brand has stood out for its innovative design and exclusive luxury. With a product portfolio spanning watches, eyewear, fashion accessories, hospitality, real estate, total living, luxury beverages, and electric golf carts, the brand embodies Italian elegance and sophistication.
For more information:
www.lamborghini.it
Instagram
@ToninoLamborghiniGroup
Facebook
Tonino Lamborghini
LinkedIn
Tonino Lamborghini
Media Enquiries
Paola Barbieri
Head of Marketing & Communication