The tireless race of the ‘Charging Bull’

THE UNFOLDING STORY OF A GLOBAL ICON

Behind this passionate story there is a name: that of a family that was inspired by an important past to build a great future, projecting the Italian spirit throughout the world.

EMBARK ON A SAGA OF ITALIAN GENIUS

Tonino Lamborghini's story is not only a story of great determination and important records but also represents a journey to discover a brand that has become an international symbol of luxury lifestyle.

In this story, comes to life a saga with deep roots in a tradition that goes beyond fashions, cultures and eras: a testament of how personal talent, entrepreneurial excellence and innovative spirit are capable of composing a timeless story of pure Italian spirit.

A DESTINY TURNED INTO A DINASTY

The chronicle of an unstoppable ascension to greatness.

01.

THE START OF A NEW ERA

Born on the 13th of October 1947 as the heir of a family who will soon begin a world reference in the mechanical and automotive fields, since childhood Tonino Lamborghini is guided by the wisdom and legacy of his father and kin, honing his skills and kindling his entrepreneurial spirit until he decides to establish his homonymous brand in 1981: the Tonino Lamborghini Style and Accessories.

02.

GOING INTERNATIONAL

In the dynamic span from the 80s to the 90s, Tonino Lamborghini evolves into a global brand of Italian lifestyle, thanks to an innovative entrepreneurial strategy that will lay the foundations of modern brand extension - ranging from watches to jewellery, to interior design and fragrances, and always maintaining the unmistakable values ​​of the brand. The brand’s presence starts radiating from the modern atmosphere of London to the vibrant streets of Singapore, quickly becoming a symbol of elegance and refinement. 

03.

A TASTE OF FUTURE

During the transformative 90s, Tonino Lamborghini does more than introducing Italian mechanical heritage across Europe: it ignites new dimensions of innovation, venturing into a new line of golf carts and utility vehicles for sports havens, airports and stations. A journey that remarkably culminates with the pioneering inauguration of the first-ever electric vehicles for urban mobility, setting a trailblazing course for the future. 

04.

INTO THE NEW MILLENNIUM

In the latter half of the 2000s, Tonino Lamborghini keeps embracing new trends and broadening its influence in fashion and luxury lifestyle. The essence of Italian design is translated into exclusive collections of watches, while the newborn line of energy drinks gives the brand a new burst of vitality and originality – distinctive signs of an evolution characterized by entrepreneurial intuition and technical competence.

05.

ALWAYS RIGHT ON TIME

In the latter half of the 2000s, the brand keeps embracing new trends and broadening its influence in fashion and lifestyle, harmonizing time’s essence into a symphony of precision with an exclusive collection of watches, while infusing the newborn line of energy drinks with a distinctive burst of vitality and originality – further embodiments of an evolving saga characterized by technological expertise and manufacturing refinement.

06.

NO AMBITIONS IS TOO BIG

Coming the 30th anniversary of its foundation, the brand embarks in a decisive transformative journey and in 2011 becomes the Tonino Lamborghini S.p.a. – adding another chapter to a lasting tradition of excellence. With foresight and efficiency, the newly founded joint stock company is increasingly consolidated as an all-round Luxury Lifestyle Brand, and the first five-star hotel projects in China mark the turning point towards the world of real estate and hospitality businesses.

07.

ALWAYS FORWARD

From 2020 to 2023, Tonino Lamborghini's luxury hospitality reaches new horizons. Brazil witnesses the rise of Residences Balneário Camboriú, while Las Vegas hosts the inauguration of the first single-brand store. Ambitions keep soaring skyward, like the Tonino Lamborghini Towers in Chengdu, which blends visual elements from both Chinese and Italian design to honor their ancient tradition and spirit of innovation. In the meantime, fresh projects start taking shape – from Brazil's Apartments San Paolo to the Tonino Lamborghini Library Boutique Hotel, which is set to grace Suzhou, and the exquisite Tonino Lamborghini Residences, bound to enrich the New Capital of Egypt.