Velza Global and Tonino Lamborghini expand their partnership to bring TL Rosso Caffè to India and Indonesia
October 19, 2026 – Velza Global Group and Tonino Lamborghini S.p.A. are proud to announce the expansion of their strategic partnership to introduce Tonino Lamborghini Rosso Caffè in India and Indonesia, marking a new chapter in the brand's international growth.
Following their collaboration in the luxury beverage sector, the new agreements further strengthen the alliance between Velza Global and Tonino Lamborghini, extending their joint presence into the Italian coffee lifestyle segment across two key Asian markets.
Tonino Lamborghini Rosso Caffè embodies the essence of Italian lifestyle through design, quality, innovation and an uncompromising attitude. The project aims to introduce a distinctive coffee destination where authentic Italian coffee culture, contemporary lifestyle and premium hospitality come together in an immersive experience.
A new chapter for TL Rosso Caffè in India
Following the successful collaboration for Tonino Lamborghini Caffeinated Beverages in India, the introduction of TL Rosso Caffè represents a further step in the partnership between Velza Global and Tonino Lamborghini.
The initiative aims to bring an authentic Italian coffee lifestyle experience to the Indian market, combining distinctive design, uncompromising quality and a contemporary approach to hospitality.
“India represents a dynamic and forward-looking market, where heritage, innovation and contemporary lifestyles come together. Following our successful collaboration with Velza Global in the caffeinated beverage sector, the introduction of Tonino Lamborghini Rosso Caffè marks a new step in our journey together. Our ambition is to offer Indian consumers an authentic expression of the Italian coffee lifestyle, combining quality, distinctive design and a truly immersive hospitality experience,” said Mr. Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.A.
“We are thrilled to deepen our partnership with Tonino Lamborghini as we bring TL Rosso Caffè to India. Our vision is to deliver an authentic Italian luxury ecosystem, combining world-class heritage with a dynamic lifestyle concept for India's modern consumers,” said Mr. Ajit Narapareddy, CEO & CMD of Velza Global Group.
Expanding the Italian coffee experience to Indonesia
The partnership also marks the introduction of Tonino Lamborghini Rosso Caffè to Indonesia, bringing the brand's distinctive approach to Italian coffee culture into a market characterized by a vibrant and deeply rooted coffee tradition.
The project introduces a contemporary lifestyle destination where Italian craftsmanship, design and premium hospitality meet Indonesia's evolving coffee culture.
“Indonesia’s vibrant and deeply rooted coffee culture makes the country a natural destination for Tonino Lamborghini Rosso Caffè and an exciting new chapter in our partnership with Velza Global. More than a traditional café, the project has been developed as a contemporary lifestyle destination, bringing together authentic Italian coffee culture, distinctive design, premium hospitality and state-of-the-art professional equipment. Through a phased development of ten locations over the next three years, we aim to build a strong and recognizable presence in the Indonesian market, creating spaces where the bold character of our brand can engage with the energy and sophistication of local consumers,” declared Mr. Tonino Lamborghini, Founder and President of Tonino Lamborghini S.p.A.
“Expanding into Indonesia marks an extraordinary milestone in our venture with Tonino Lamborghini. We are eager to introduce an immersive Italian luxury café experience that resonates with Indonesia's thriving coffee culture and refined hospitality scene,” said Mr. Ajit Narapareddy, CEO & CMD of Velza Global Group.
An immersive expression of the Italian lifestyle
Tonino Lamborghini Rosso Caffè goes beyond the traditional café model to create an immersive expression of the Italian lifestyle.
From its bold, high-contrast interiors to its premium hospitality approach, every element of the project has been designed to offer a distinctive and recognizable brand experience.
Authentic Italian coffee traditions are enhanced by advanced professional equipment developed with leading Italian manufacturers, bringing together design, innovation and uncompromising quality in every cup.
TL Rosso Caffè Project Timeline
Velza Global plans to introduce Tonino Lamborghini Rosso Caffè in both India and Indonesia in the second quarter of 2027.
The expansion plans envisage the opening of 10 locations in India, across major metropolitan centers, and 10 locations in Indonesia over the following three years.
About Velza Global Group
Velza Global is a diversified FMCG and lifestyle company dedicated to manufacturing and distributing luxury, high-quality products across the Indian & Southeast Asian markets. With a focus on brand prestige and operational excellence, the company is committed to shaping modern lifestyle through innovation and a meticulous approach to luxury brand management.
Media Enquiries – India
Vaishnavi More
media@velzaglobal.in
Media Enquiries – Indonesia
Crisostomo A. Consul III
media@velzaglobal.com
About Tonino Lamborghini
Since 1981, the Tonino Lamborghini brand has stood out for innovative design and exclusive luxury. With a product range spanning watches, eyewear, fashion accessories, hospitality, real estate, total living, luxury beverages and electric golf carts, the brand embodies Italian elegance and sophistication.
For more information:
www.lamborghini.it
Instagram
@ToninoLamborghiniGroup
Facebook
Tonino Lamborghini
LinkedIn
Tonino Lamborghini
Media Enquiries
Paola Barbieri, Head of Marketing & Communication
barbieri@lamborghini.it