Leading Global Brand Licensing Agency to Extend Luxury Italian Brand into New Lifestyle Categories Globally

April 08, 2024

NEW YORK, NY (April 08, 2024) – Tonino Lamborghini, the luxury Italian lifestyle brand, has appointed Beanstalk, the global brand extension licensing agency, to grow its global product licensing and brand extension program. 

Rooted in quality, design and entrepreneurial innovation, Tonino Lamborghini has spread the essence of Italian living throughout the world for over 40 years – a tradition that has its roots in the family history, making the Tonino Lamborghini brand a global symbol of luxury. Renowned for its uncompromising Italian craftsmanship, Tonino Lamborghini transforms daily living into extraordinary experiences, spreading the spirit of ‘Made in Italy’ in all its forms. 

The brand’s consumer products program, which includes home décor, fashion accessories, fragrances, and luxury beverages, serves as a tribute to its rich heritage and enduring legacy, reflecting the ageless elegance that defines the Tonino Lamborghini brand. 

“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” said Paolo Zannoni, General Manager Tonino Lamborghini SpA. “As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programs, combined with their extensive network of contacts, will help us reach our ambitious goals.” 

As the exclusive global licensing agency for the Tonino Lamborghini brand, Beanstalk will further develop the brand’s presence through strategic partnerships in categories including consumer electronics, sports apparel and food and beverage. Drawing from its rich and unique mechanical heritage spanning various sectors including bicycles and gardening, Beanstalk will also pursue extension opportunities for the Lamborghini Oleodinamica brand, which holds 40 years of expertise, primarily in the industrial sector. 

Leveraging its extensive network and unparalleled experience in strategically extending lifestyle brands, Beanstalk aims to amplify the Tonino Lamborghini brand by bringing its unmistakable Italian style to new audiences and markets. 

“We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk,” said Allison Ames, President and CEO of Beanstalk. “With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the elegance, distinction and prestige of this iconic brand. We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.” 

About Beanstalk 

Beanstalk (, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, cultural intelligence, brand partnerships, Web3, legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo, and affiliates throughout the world. Beanstalk is the recipient of the 2022 Licensing International Excellence Award for Best Licensing Agency. For more information, please visit Beanstalk is a member of the Omnicom Specialty Marketing Group. 

About the Omnicom Specialty Marketing Group 

Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research. 

About Omnicom Group Inc. Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news. 


Beanstalk and Tonino Lamborghini - New Partnership Press Release - EN


Beanstalk e Tonino Lamborghini - Nuova Partnership Press Release - IT


Press Office: Alessandra Busignani -

We would like to remind you that the companies of Comm. Tonino Lamborghini and the "Tonino Lamborghini" branded products are not connected in any way with the company Automobili Lamborghini, now owned by the Audi-VW Group, founded in 1963 by Cav. del Lavoro Ferruccio Lamborghini, father of Tonino Lamborghini. Thank you.